On the other hand, I have a client in the following happy situation: Despite spending literally hundreds of thousands of dollars on PPC each month, and despite the fact that when he ran into a problem he did get answers from Google, those answers were so vague as to be …

Feel free to post on each other's blog, but don't exchange a series of links with another source unless it's only a small part of your overall strategy. It's usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Send the kids through a walkable neighbourhood …

Traffic, engagement, and conversions don't just peak once and then trail off. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Have you ever tried to buy artisan FH Ayres rocking horse round here? Anybody Beverley the basic Google search engine, their …

If you put too much attention on the number of links a company can provide you, you'll neglect factors like how those links are built, and what kind of return you can expect from those links. This method of link-building is completely ?white-hat?, but is a bit time-intensive. The danger …

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it's even better when those sites are relevant to your site. Remember …