If you put too much attention on the number of links a company can provide you, you'll neglect factors like how those links are built, and what kind of return you can expect from those links. This method of link-building is completely ?white-hat?, but is a bit time-intensive. The danger …

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it's even better when those sites are relevant to your site. Remember …