Schema markup is a type of structured data added to websites that make it easier for search engines to interpret content. Many of the modern search engines now boast upward of a few billion indexed documents. Fully immersed yourself within the content and social space provided by a PR collective …

The point is that, the tactics which used to work at some point have become obsolete, as search engines are becoming smarter. One way to fix this issue is to create a custom design for you 404 page, with a Call to action in it. If you lack marketing and …

No-follow links are useful because you can essentially use as many of them as you want without fearing consequences from Google. Vary the keywords that you use as anchor texts by using related keyphrases: brand your copy, and junk anchor texts such as "additional info," "click here," "check it out …

Traffic, engagement, and conversions don't just peak once and then trail off. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Have you ever tried to buy artisan FH Ayres rocking horse round here? Anybody Beverley the basic Google search engine, their …

Mostly because many writers took up “spinning content” and recycling tired topics just to land a mention on a variety of low-quality outlets. International marketers utilize both standardization and adaptation tactics with regard to brands and products. Floor-length curtains are probably some of the most versatile of window dressings for …

Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword. Exercise is one of the …

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose …

You need to look no further than the local shopping mall where you can see that lots of big name stores are having a hard time, Future Shop being just the most recent victim. Too many low-quality pages might cause you site wide issues in the future, not just page …

Even if they don't watch the entire video, a video clip that can hold their attention for even 30 seconds will keep them on the page for longer than blocks of text would. If you head over to Google and search for "site:yourdomain.com" the result will show you …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we're using a keyword (the name is a misnomer, most keywords have more than one word in them!) Online advertising is the fastest-growing medium with annual growth rates exceeding 20 …

White Hat SEO - These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Messages travel to audiences through various transmission devices. How SEO Works... Although …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Your expectation is that you'll be connected with the right …

The phrase "free marketing articles" is a highly competitive one with about 331 million other pages containing the same phrase. An additional complication to an advertising campaign may emerge. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has …